Copy of Wholesale Trade Partners

• We are passionate, caring and creative.
• We are passionate about our brand, our toys, and revealing what’s new.
• We care about our customers, our workers and the environment.
• We are creative in our approach to inspiration, design and nurturing new ideas.

How do our values relate to our products?

LIVING – We show an understanding of the importance of home and our toys placed in them. We identify with contemporary value led trends. We understand the importance and love put into gifts for children. Feeling good about design values and home, good design is a key factor.

LEARNING – We illustrate the real play value of our toys. We share activities for development and learning. Feeling good about growth and development, choosing toys with real play value.

LEGACY – We are proud of our materials and suppliers. We are open about the manufacturing process. Our toys can be passed down the generations. Our toys are part of great collections. Wood not plastic means we can feel good about longevity and responsibility.

We avoid using wood from forests.

Our toys are made from sustainably sourced rubberwood from plantations in Java, Indonesia. We use plantation wood from the rubber industry, which we repurpose and upcycle into toys to save them from being burned. Because we use reclaimed timber, we are in a sustainable manufacturing class of our own.

We believe in the process of regeneration, and this is why, in partnership with the Indonesian government, we are totally committed to replanting all the trees that we use to make our toys, and for this we have been awarded the SVLK legal wood certification.

If we need to add plywood to make our premium toys, we source only top grade wood from FSC certified suppliers.